Winner: Antonio Lucio, HP Inc.
During the past year, HP Inc.’s CMO Antonio Lucio invented the brand identity to differentiate it after what was once HP split in 2015. As part of the “Keep Reinventing” brand, Lucio aimed to execute HP’s mandate to increase women and people of color in marketing leadership roles and executive positions. He recognized that HP deals with diverse audiences and strove to reach the place where the company’s team reflected the audience it serves. In the past 12 months, Lucio helped increase women leaders in HP marketing from 20 percent to 50 percent, and is working with partner agencies to execute plans to correct under-representation of women and people of color throughout the marketing department. HP now has the most diverse board of directors in the technology industry.
At HP, Lucio recognized that the quest for reinvention is anchored in business outcomes—reinventing the marketing industry will ultimately better represent the people HP serves. Under his leadership, HP increased women at the executive level by 4 percent and offered women’s sponsorship programs through which 78 percent of women either got promoted or moved into new roles. Lucio's vision and drive has also had a global impact on the brand. Not only does Lucio recognize that the more points of view the company can draw on, the better HP’s products and the company as a whole will be, but he realizes that at a fundamental level the innovation HP is famous for comes from a team of individuals who each bring their unique knowledge and experience to advance the way the world works and lives.