How To

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

With the right strategy, an exclusive can make your story’s importance rise significantly.

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

First step in earning and keeping your place among senior leaders: Speak the language of your executive peers, not of your PR colleagues.