How To

7 Steps to Taking Your Media Measurement to the Global Stage

August 29th, 2011 by

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

How to Double Your Web Site, Double Your Voice

August 29th, 2011 by

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.

Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

August 29th, 2011 by

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Tip Sheet: PR Crossroads: Stay In-House or Hire an Agency?

August 29th, 2011 by

Even the best communicators may need outside agency help, but getting that help depends on a number of factors and considerations.

Cut Through the Fog With Regular Forecasting

August 22nd, 2011 by

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

PR Video: New Production, Distribution Options Abound, But Old Adage Remains

August 22nd, 2011 by

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

August 22nd, 2011 by

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

How to Treat Content as a Renewable Resource

August 15th, 2011 by

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

Career Wisdom for New Pros: Take the Business Road Less Traveled

August 15th, 2011 by

B2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.

Despite Shaky Business Model, Hyperlocal News Opps Abound

August 15th, 2011 by

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.