Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.
How To
How to Double Your Web Site, Double Your Voice
August 29th, 2011 by PRNEWSBuilding a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.
Looking for PR Magic? Pull Some Political Strategies Out of Your Hat
August 29th, 2011 by PRNEWSLooking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.
Tip Sheet: PR Crossroads: Stay In-House or Hire an Agency?
August 29th, 2011 by PRNEWSEven the best communicators may need outside agency help, but getting that help depends on a number of factors and considerations.
Cut Through the Fog With Regular Forecasting
August 22nd, 2011 by Ken MakovskyForecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.
PR Video: New Production, Distribution Options Abound, But Old Adage Remains
August 22nd, 2011 by PRNEWSWhile the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.
+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network
August 22nd, 2011 by PRNEWSWhether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.
How to Treat Content as a Renewable Resource
August 15th, 2011 by Greg MillerWhat are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.
Career Wisdom for New Pros: Take the Business Road Less Traveled
August 15th, 2011 by Mary BuhayB2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.
Despite Shaky Business Model, Hyperlocal News Opps Abound
August 15th, 2011 by PRNEWSThe reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.