How To

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

International PR agency networks can offer clients benefits that large, multinational agencies can’t.

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.