No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.
Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.
Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, TooJanuary 14th, 2013 by Scott Van Camp
PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.
B2B PR experts reveal their strategies and tactics to better reach employees across the globe.
To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.
Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.
Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.
And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear CollectionDecember 17th, 2012 by Bill Miltenberg
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.