How To

Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.

For the best processes in ethical decision making, look no further than the links.

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.

The FTC’s Green Guides have been revised. To avoid lawsuits and public ill will with your green initiatives, here’s what you should know.

After ITT Corp. spun off its defense and water businesses, it was crucial to engage and align its leadership and employees on the new company direction. Here’s how the communications team did it.

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.