How To

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.

Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.

For the best processes in ethical decision making, look no further than the links.

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.

The FTC’s Green Guides have been revised. To avoid lawsuits and public ill will with your green initiatives, here’s what you should know.

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.