Winner: Jack Morton Worldwide – LEGO Secrets to Reveal Leading up to the TV launch of LEGO’s series “The Yoda Chronicles” on Cartoon Network, Jack Morton Worldwide needed to raise awareness and boost brand perception… Continued
Latest Posts
2014 Platinum PR Awards: External Publication (print or online)
September 16th, 2014 by Chris SeymourWinner: U.S. Postal Service – Postal Facts 2014 Postal Facts is a free, annual publication created primarily for the media and Postal Service stakeholders, but it is also provided to Members of Congress, business customers… Continued
2014 Platinum PR Awards: Global PR Campaign
September 16th, 2014 by Chris SeymourWinner: MMK – P&G Thank You Mom Campaign The MMK/P&G Thank You Mom Campaign for the Sochi 2014 Olympic Winter Games celebrated not just the athletes but the moms who made their journey possible. The… Continued
2014 Platinum PR Awards: Facebook Campaign
September 16th, 2014 by Chris SeymourWinner: Marina Maher Communications – No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality Every day approximately 800 women die from complications during… Continued
2014 Platinum PR Awards: Branding
September 16th, 2014 by Chris SeymourWinner: Weber Shandwick on behalf of Mattel – Barbie #Unapologetic For 55 years, Barbie has been the doll that lets girls imagine themselves as everything from pop star to president. Yet critics have overpowered her… Continued
2014 Platinum PR Awards: Cause-Related Marketing
September 16th, 2014 by Chris SeymourWinner: Chipotle and Edelman – “The Scarecrow” Chipotle and Edelman sought to engage consumers by creating an interactive mobile game to encourage curiosity about how food is raised. Accompanied by a short-film of the same… Continued
2014 Platinum PR Awards: Green PR
September 16th, 2014 by Chris SeymourWinner: MSLGROUP – Recycle RenCen: How GM Eliminated an Entire Zip Code’s Daily Waste GM has 111 sites globally that are landfill-free, and while each facility has had its own unique waste streams and challenges… Continued
2014 Platinum PR Awards: Crisis Management
September 16th, 2014 by Chris SeymourWinner: Kristen Daly – Boston Marathon Bombing As a result of the work of Kristen Daly and her colleagues at The Goodwin Group, Carlos Arredondo has been referred to as the “Comforter in Chief” of… Continued
2014 Platinum PR Awards: Twitter Campaign
September 16th, 2014 by Mark RenfreeWinner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement Out of the Water Sixty-four-year-old long distance swimmer Diana Nyad had already made four failed attempts at the 110-mile swim from Cuba to Florida.… Continued
2014 Platinum PR Awards: Trade Show/ Event PR
September 16th, 2014 by Mark RenfreeWinner: Havas PR North America – Taste of France Taste of France, a nonprofit organization devoted to promoting the many wonderful attributes of France, returned to New York in September 2013 for a second year. Havas… Continued