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From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online.

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels.

Using social channels to communicate more directly with customers—and prevent any possible PR dust-ups—is just one way that brands and organizations can leverage the holidays to get their essential brand message out.

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.

When people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision.

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers.