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Hospital Margins Dip

December 9th, 1999 by

Hospital profit margins are continuing to decline steeply. In the second quarter of 1999, operating margins plummeted 50%, compared to the same period last year, according to a report by HBS International, a provider of… Continued

Media Moves

December 9th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Media Insight

December 9th, 1999 by

http://www.nurses.com 700 Dresher Road, #100 Horsham, PA 19044 Nurses are an audience that healthcare communicators cannot afford to miss – they are among the most trusted professionals in the industry. Nurses are also at a… Continued

Mark Your Calendar

December 9th, 1999 by

December 9-10 HealthCareAmerica’s Branding, Positioning and Competitive Strategy for the Healthcare Industries conference. Washington, D.C. 800/233-1234. December 13-14 IQPC’s Aligning Internal & External Communications conference. Orlando. 800/882-8684. http://www.iqpc.com January 10-12 Integrated Healthcare 2000’s Annual Symposium… Continued

Career Resources

December 9th, 1999 by

Hospitals are increasingly challenged to meet the needs of patients from diverse religious and cultural backgrounds. A recently published guide by Jossey-Bass Publishers provide tips and advice in this important area. Honoring Patient Preferences, written… Continued

Take Stock in Doctors

December 9th, 1999 by

Need an image of a doctor to complete your marketing campaign? Go shopping among the Doctor Stock’s collection of more than 2,100 pay-per-use, rights-protected images. Developed exclusively for healthcare marketers, the Doctor Stock photography and… Continued

NEW GLOBAL LEADER AT KETCHUM

December 6th, 1999 by

Ketchum has named Christopher Atkins director of its global corporate practice, following Ketchum Partner Bob Amen’s decision to move from that spot to a reduced schedule as a senior management counselor. Atkins, who will report… Continued

HAPP-E HOLIDAYS

December 6th, 1999 by

The weather outside might be frightful, but the bottom lines will be delightful, if all the breathless predictions about the coming holiday season are on target. A holiday shopping survey from Amazon.com and Harris Interactive… Continued

BRINGING IN WINNERS (OR, AVOIDING LOSERS)

December 6th, 1999 by

Her references were strong, the interview went great and your gut told you she was the right person for the job. But two months later you’re wondering how long you have to hold onto this… Continued

MERGER MANIA CONTINUES

December 6th, 1999 by

If this keeps up, there’s going to be one giant firm called Public Relations Inc. in a couple years. In the most recent move connecting the coasts, Porter Novelli International of New York and San… Continued