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Open enrollment marketing campaigns are in full swing, but many HMOs may be surprised to find that cost is not a major reason health plan members voluntarily switch from one plan to another. Customer relationships… Continued

To offset modest increases of 3.5% in hospital-based marketing/PR salaries projected for the new millennium, healthcare communicators will have to identify more incentive-driven opportunities that exist with lucrative retail ventures and programs that increase market… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Heart & Soul Magazine One BET Plaza, 1900 W. Place, N.E. Washington, D.C. 20018-1211 Do you have a story idea that will resonate with African Americans? If so, make Heart & Soul your pitching priority.… Continued

Senior Account Executive, Washington, DC – Health Care Practice Candidates should have 3-5 years experience in public relations on national health promotion programs; agency experience preferred; demonstrated media relations placements; strong written and oral communications… Continued

October 24-27 National Association for Women’s Health’s 12th Annual Executive Summit on Women’s Health. Philadelphia. 312/786-1468. November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812. www.ehealthcareworld.com. November 14-17 Integrated Healthcare Institute’s Symposium on Gonverning Healthcare Systems… Continued

Pennsylvania’s Attorney General’s Office is asking the state’s employers, religious and healthcare organizations to promote family violence prevention with community-specific recommendations. Members of a family violence task force issued a 300-page report titled a "Final… Continued

Children of breast cancer survivors are often left out of the high-profile campaigns to raise awareness about the disease. A new book, KIDS TALK: Kids Speak Out About Breast Cancer, helps fill this void. Sponsored… Continued

A new $10 million ad campaign is targeting the funny bone of health-conscious consumers to promote eNutrition, an online source of nutritional products and information. One of the ads cautions: "Time is against you. Gravity… Continued

To target California’s diverse market, Health Net recently launched a major advertising campaign available in four languages: English, Spanish, Cantonese and Tagalog. It is believed to be the first advertising effort by a health plan… Continued