Attendees of “PR for Experiential Campaigns” learned about the difference between event and experiential PR, strategies for multi-city tours, the importance of defining stakeholders in experiential, top-notch case studies and much more.
Branding/Marketing
![King”s Hawaiian helps Northeast travelers “Roll Home in Style” with a one-of-a-kind Thanksgiving meal served in custom dining cars in Philadelphia Friday, Nov. 18, 2022. (Mark Stehle/AP Images for King's Hawaiian)](/wp-content/uploads/2023/12/pams104-150x150.jpg)
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Reading the Room: (When) Businesses Should Comment on Sensitive Issues
November 30th, 2023 by Shahar SilbershatzIn our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.
![The block letters PR sitting on newspapers](/wp-content/uploads/2023/10/shutterstock-1070536577-150x150.jpg)
The PR Industry’s PR Problem
October 31st, 2023 by Amanda ProsciaPR work is under-leveraged and under-valued because it’s so widely misunderstood.
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PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back
October 26th, 2023 by Nicole SchumanThis week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.
![2023 PRNEWS Platinum Awards logo to advertise the winners.](/wp-content/uploads/2023/10/screenshot-2023-10-19-at-50132-pm-150x150.png)
2023 PRNEWS Platinum Awards Winners Unveiled
October 19th, 2023 by PRNEWSMarketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.
![women in an office talking, working and looking at a computer screen](/wp-content/uploads/2023/10/shutterstock-1209433882-150x150.jpg)
How to Harness PR to Drive Growth for Startups
October 4th, 2023 by Roxanne KingsmanThe idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.
![Social media communication brand ambassador marketing](/wp-content/uploads/2023/09/shutterstock-290031182-150x150.jpg)
How to Turn Your Clients into Brand Ambassadors
October 3rd, 2023 by Carolyn SakstrupConsumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.
![how taylor swift is helping the NFL with publicity this week after appearing at the Chiefs' game](/wp-content/uploads/2023/09/shutterstock-2003958026-150x150.jpg)
PR Roundup: The Taylor Swift Effect, Delta Responds, WGA Wins
September 28th, 2023 by Nicole SchumanThis week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.
![Sara Garibaldi, president of BODEN, talks about Hispanic Heritage Month and the impact on PR industry on PRNEWS Live on LinkedIn](/wp-content/uploads/2023/09/lil-featured-image-6-150x150.png)
[VIDEO] PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month
September 19th, 2023 by Nicole SchumanPRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture.
![LinkedIn Creator Mode on a mobile phone and laptop](/wp-content/uploads/2017/09/linkedin-150x150.jpg)
Learning About LinkedIn: Creator Mode
September 11th, 2023 by Nicole SchumanHow can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?