Career Advice

Lessons Earned: Toughen Up, Buckle Down and Never Stop Learning

February 23rd, 2021 by

In the latest installment of this continuing series, a collaboration with the Institute for PR, Nneka Logan recalls her early days as a brand communicator and two invaluable lessons she acquired. The first is to toughen up and learn as much as possible. The second is that face-to-face communication sometimes can best email.


Introducing the 2021 Education A-List

February 8th, 2021 by

PRNEWS introduces the 2021 Education A-List, the 35 educational institutions advancing careers in PR and communications.

A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board

February 3rd, 2021 by

How would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.

newspapers lined up

Once Again, Headlines Offer Lessons for PR Pros

January 27th, 2021 by

A careful reading of the news can be a boon for PR professionals, argues veteran communicator Arthur Solomon. In his yearly roundup of news items that provide PR takeaways, Solomon offers tips on media relations, PR crisis, workplace relations and other important topics.


How Being in PR Helped Me Plan a Wedding During COVID

December 28th, 2020 by

It’s said that life sometimes imitates art. For many PR pros in 2020, it was difficult to separate life at home from life at work. For at least one PR pro, the confluence of home and work was beneficial as she learned that training in PR helped her stage a wedding during the pandemic.


DEI, Purpose, Crisis, Personalization and Technology Seen Powering Successful PR in 2021

December 1st, 2020 by

For 2020, personalization was predicted, in 2019, as a dominant theme. Trust topped the 2019 list. Some trends for 2021 extend what 2020 highlighted: greater emphasis on DEI, purpose and internal communication.

Training Bad Habits Out of Good Communicators 

November 6th, 2020 by

Communicators who are new to your shop may bring bad habits with them from previous jobs. It’s important for PR leaders to take time to notice their work, offer constructive feedback and make them feel like part of the team. Investing the time to train new employees in your corporate culture can pay dividends. Here are a few ways to do it.

stress, woman crying but pretending to smile

In a Nail-Biting Election Week, What’s the PR Game Plan?

November 4th, 2020 by

With the mainstream media laser-focused on election coverage, how should communicators be spending their time? We asked PR professionals how they’re managing the lack of status quo externally and internally. Here’s what they told us.

What PR Pros Can Learn from Eddie Van Halen

October 28th, 2020 by

Guitarist Eddie Van Halen, who died Oct. 6, was not only a guitar virtuoso, he augmented his talent with a knack for adapting to trends and audiences, though remaining true to his brand. Moreover, he was not content to rest on his laurels and worked hard to acquire new skills. These are attributes common to good communicators.

Iger’s Autobiography Includes a Great Lesson for Communicators

October 9th, 2020 by

Media relations guru and PR coach Michael Smart discusses a terrific lesson for communicators from Disney executive chairman Bob Iger’s autobiography. Smart says the relationship between Disney’s top communicator Zenia Mucha and Iger, which is based on honesty, sometimes brutal honesty, is the model we need to emulate.