Corporate Social Responsibility

How Piotr Szczerek Can Apologize and Rebuild After Hat-Snatching Fiasco

September 2nd, 2025 by

One viral moment can destroy a reputation overnight. And that reality played out at the US Open on August 29, 2025, when Polish CEO Piotr Szczerek snatched an autographed hat meant for a young fan from tennis star Kamil Majchrzak. The boy was left heartbroken; the internet was outraged. Here’s how to beyond an apology and take full accountability.

The Home Depot is among the largest American home improvement retailers. It sells construction products, tools and services.

PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle

August 21st, 2025 by

This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. 

PRNEWS Reveals the 2025 Platinum Awards Shortlist

August 18th, 2025 by

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

A white Sony Playstation 5 controller and PlayStation 5 console on a dark table. Sony said the console will now have a power saving option.

PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists

July 24th, 2025 by

This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.

PRNEWS Unveils Winners of the 2025 Impact Communications Awards

June 20th, 2025 by

PRNEWS has unveiled the winners of its 2025 Impact Communications Awards, which honor the most outstanding CSR, ESG & DEI initiatives and communicators driving that impact.

AI-generated syndicated Summer 2025 Reading List was printed in the Chicago Sun Times and Philadelphia Inquirer

News Outlets Respond to AI-Generated Summer Reading List Insert

May 22nd, 2025 by

The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

DEI needs to be seen inside and outside an organization

How Agencies Spark DEI Change Industry-Wide

May 2nd, 2025 by

Data show the future of public relations is stronger when it’s more diverse, and PR agencies must hold themselves accountable in upholding DEI commitments within their own walls and across the industry.

Top Tips: Sustainability Communications

April 22nd, 2025 by

In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values. 

Businesswoman standing on stage and delivering a speech at a podium

PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

April 10th, 2025 by

This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

Ensuring Workplace Inclusivity through Diverse Hiring Practices for All Employees and Families

How To Tackle Successful DEI PR Amidst Political Pushback

February 21st, 2025 by

In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.