Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.
Corporate Social Responsibility


Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands
June 9th, 2022 by Andrew ByrdCreating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO. The… Continued

Audiences Respond as Organizations Include Them in CSR Campaigns
June 7th, 2022 by Nicole SchumanThe public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change.

‘Out & Open:’ An Authentic LGBTQ+ -Focused Campaign
June 6th, 2022 by Andrew ByrdCertainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued

What Communicators Can Learn from the Walmart Juneteenth Ice Cream Debacle
June 1st, 2022 by Nicole SchumanIf your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.

‘The Future of Ambition’: New Standards of Success and Work-Life Balance
May 26th, 2022 by Andrew ByrdFor many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness.

PR Can and Should Play a Role in Roe v. Wade
May 19th, 2022 by Arthur SolomonOne thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued

Terms You Need to Know [2Q 2022]
May 17th, 2022 by Seth ArensteinThis month’s terms to know include Mega Power Frunk and Strive.

#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s Youth
May 9th, 2022 by Andrew ByrdIn #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

Companies Face Myriad Options on Abortion, None is Easy
May 4th, 2022 by Seth ArensteinCompanies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.