Corporate Social Responsibility

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population… Continued

For all communication professionals, the emergence of corporate social responsibility as a modus operandi is great news. It is an ideal opportunity for communicators to grab hold of a portfolio that is certain to get… Continued

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical… Continued

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their… Continued

Kristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship… Continued

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued

According to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result,… Continued

American International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach… Continued

When you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program… Continued