It’s surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued
Corporate Social Responsibility
Going Green: Five Elements to Consider
July 28th, 2008 by Iris DorbianIf your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What… Continued
Best Practices for Launching a Successful Corporate Volunteerism Program
July 21st, 2008 by Iris DorbianThinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key… Continued
Corporate Philanthropy: Lessons Learned
July 21st, 2008 by Iris DorbianLessons Learned • Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations… Continued
Building Internal Partnerships: Getting your Corporate Board Involved in Your Company’s Philanthropic Strategy
July 21st, 2008 by Iris DorbianCompanies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the… Continued
How to Successfully Align Your Company with the Right Cause
July 14th, 2008 by Iris DorbianAligning your company with a nonprofit group or cause—or "cause marketing"—is a way to give back to your community while building credibility and good will for your business. It can translate into customer loyalty and… Continued
Spelling out CSR to Management
July 14th, 2008 by Iris DorbianCorporate social responsibility is commonplace in today’s business world. Companies like Target, for instance, promote their charitable giving almost as much as their products and Honeywell’s Hometown Solutions program has won multiple awards since… Continued
Ten Steps To Take When Planning a CSR Program
July 9th, 2008 by Iris DorbianHere are ten simple steps to take when planning an CSR program. 1. Identify potential stakeholders and meet with each to explore their interest in helping plan and implement the CSR program. Think about synergies:… Continued
Marketers Need to Reach "Greenfluencers"
July 7th, 2008 by Iris DorbianAccording to two recent studies, one by the Tennessee-based ad agency Shelton Group and the other by the communications firm Porter Novelli, marketers seeking to push consumers into making greener purchasing decisions are coming up… Continued
Active Engagement: Winning Friends and Influencing People via CSR
July 7th, 2008 by Iris DorbianSeveral years ago a major international clothing retailer decided to take the future of its brand image into its own hands. And it did so in a surprising way. Given the nature of its business,… Continued