Crisis Management

The Home Depot is among the largest American home improvement retailers. It sells construction products, tools and services.

PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle

August 21st, 2025 by

This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. 

PRNEWS Reveals the 2025 Platinum Awards Shortlist

August 18th, 2025 by

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

Taylor Swift silhouette for New Heights podcast social media post

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges

August 14th, 2025 by

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued

Sydney Sweeney in an American Eagle ad

Are We in the Opposite of Cancel Culture?

August 13th, 2025 by

When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.

Life-size model of Superman's chest, a 2025 American superhero film based from DC Comics, display at the cinema to promote the movie

Superman Just Needs a Good Publicist

August 12th, 2025 by

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

USPS and Pantone team up. Mr. Zip Orange

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up

July 31st, 2025 by

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

Nurse, woman and arms crossed for cardiology with stethoscope in clinic, support and healthcare. Female person, medical and tool to monitor heart in hospital, medicine and surgeon for treatment

Federal Funding Cuts: Communications Readiness for Academic Medical Centers

July 25th, 2025 by

While there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.

Astronomer couple goes viral on kiss cam at Coldplay concert

Coldplay Conundrum: Fallout From That Viral Concert Video

July 21st, 2025 by

You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

Fisher Price Little People set of the characters from Clueless, Cher, Dionne and Tai

PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back

July 17th, 2025 by

This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

Three cans of Poppi Prebiotic Soda on a bed of ice.

When Minutes Matter: The New Rules of Brand Defense for Revolve, Poppi and More

July 17th, 2025 by

In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?