Crisis Management

Chef, cook cooks a lot of eggs on a flat top stove

Guiding Restaurant Clients Through Today’s External Threats

April 16th, 2025 by

PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.

Front view of Cargo container ship carrying container and running out international container port customs shipyard sea port concept smart logistic service.

Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil

April 15th, 2025 by

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

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PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

April 10th, 2025 by

This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

How to Leverage LLMs for Brand Reputation and Crisis Management

March 31st, 2025 by

Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.

Signal app on phone, a free and open source instant messaging and calling application

PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

March 27th, 2025 by

This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

Close-up of young businessperson holding boxes of stuff after a job layoff

Navigating Layoff Communication—With or Without a Plan

March 26th, 2025 by

Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

Bluesky Social and X app are displayed on an iPhone screen.

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

March 20th, 2025 by

This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

In Times of Upheaval, Pick Up the Scalpel and Put Down the Sword

March 18th, 2025 by

As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand.

Turo app logo on phone screen close up with website on background with icon

PR Lessons from Turo’s Crisis Response

March 11th, 2025 by

Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year’s 2025. The perpetrators of both violent incidents had procured their vehicles from the app.

Ben and Jerry's ice cream containers at the super market

PR Roundup: Ben & Jerry’s Meltdown, Apple’s Opportunity, Bird Flu Leads to Cat Food Recall

March 6th, 2025 by

This week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .