Crisis Management


Don’t Fire 900 Employees in 3 Minutes on Zoom

December 7th, 2021 by

There are no great ways to deliver a termination message. Still, firing 900 employees via Zoom without emotion, and then berating them online, is awful.

Crisis PR Takeaways from Alec Baldwin’s Botched Interview

December 6th, 2021 by

Alec Baldwin should have accepted some responsibility during his first interview since the fatal shooting. Instead, he botched an excellent moment.

Facebook Delayed Walking Back Zuckerberg’s ‘Pretty Crazy Idea;’ You May Have Fewer Options

December 1st, 2021 by

What’s the best way to walk back a statement that, with time, becomes a misstatement? There are a number of options:

Thanksgiving dinner with pumpkin pie

Crisis Experts on Diffusing Conflicts at the Thanksgiving Dinner Table

November 23rd, 2021 by

With experience in crisis, PR professionals may have to utilize their own tactics when it comes to diffusing an all-out brawl at a Thanksgiving family gathering. 

How Firefighting Tactics Can Extinguish Your Next PR Crisis

November 22nd, 2021 by

Crisis pros can learn from firefighters. While firefighters’ reverence for training is well known, it’s not automatic. They, too, battle complacency.

A Plan for Teaming with IT to Build a Communicator-Led Cyber Regime

November 16th, 2021 by

Viewing the threat of ransomware through numbers illustrates its gravity. It takes an average of 280 days to identify and contain a breach and costs $1.85 million to remediate, double the 2020 figure. More than half (52 percent) of all breaches are deemed malicious.

More than half of organizations compromised in the past three years deployed some form of automated security system. This suggests that technology alone is not enough. The IT team must purposefully build, review and test a cybersecurity plan. So, how can communicators contribute? They can partner with experts to clearly explain this complex topic to the C-suite and employees.

Barclays Puts Boss Out to Sea After He Sails 2x to Jeffrey Epstein’s Private Island

November 16th, 2021 by

Jes Staley wasn’t the first financial-sector heavyweight to step down after reports surfaced that he had ties with the late, notorious Jeffrey Epstein. Preceding the CEO of Barclays to the exits was billionaire Leon Black, CEO and chairman of Apollo Global Management, a private equity firm. Similarities between the Staley and Black stories are useful for crisis communicators.

Crisis Leaders Need Emotional Intelligence

November 16th, 2021 by

Reading McDonald’s CEO Chris Kempczinski’s ill-conceived comments about recent shooting deaths of two children in Chicago (including one in a McDonald’s drive-thru) prompted out contributor to write about the Emotional Intelligence Quotient, or EQ.

Travis Scott performing at a concert with bright lights

Police Response to Astroworld Tragedy Shows Importance of Timing, Risk Management

November 8th, 2021 by

The Astroworld Tragedy is gut-wrenching. A source told The New York Times that Houston Police Chief Troy Finner shared concerns about crowd control directly with performer Travis Scott in a visit right before the show. Municipal PR veteran John Guilfoil shares some PR learnings so far.

The Not-So-Jolly Aaron Rodgers Controversy’s PR Lessons

November 8th, 2021 by

Football star Aaron Rodgers tarnished a stellar and lucrative reputation when he tried to get cute with the press about the COVID-19 vaccination.