This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion.
Crisis Management
![e.l.f. Beauty's Too Many Dicks campaign on display in New York City's financial district shows the lack of diversity on corporate boards.](/wp-content/uploads/2024/05/dicks-150x150.jpeg)
![Cup of iced medium coffee or Frappuccino with cream and chocolate sauce on wooden counter at cafe or coffee shop.](/wp-content/uploads/2024/05/shutterstock-1418880572-150x150.jpg)
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
May 14th, 2024 by Dustin SigginsWhat compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.
![college students walk on a campus](/wp-content/uploads/2024/05/shutterstock-1323816485-150x150.jpg)
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
May 9th, 2024 by Nicole SchumanThis week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.
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PR Strategies for Olympics Sponsors Battling Negative Media Coverage
May 8th, 2024 by Arthur SolomonThere are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.
![Roku platform on tv screen with remote.](/wp-content/uploads/2024/05/82058dc4-791e-446a-a182-90d8ed8dbbc4-150x150.png)
Learning from Roku’s Breach Communication Shortcomings
May 7th, 2024 by Zach OlsenIn some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators.
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Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
April 30th, 2024 by Chris GidezLSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
![silhouette of a human head with an interface icons.social network, communication in the global computer networks.](/wp-content/uploads/2023/05/shutterstock-195831287-150x150.jpg)
How Can OODA Impact Public Relations and AI Use?
April 29th, 2024 by Michael Cherenson and Mark McGrathWhile many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.
![Caitlin Clark at her first Indiana Fever press conference gets an awkward question from a creepy reporter.](/wp-content/uploads/2024/04/screenshot-2024-04-18-at-52748-pm-150x150.png)
PR Roundup: How Not to Interview Caitlin Clark, North American Communications Monitor and NPR’s Rollercoaster Week
April 18th, 2024 by Nicole SchumanThis week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center’s North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
![Battle Creek, Michigan / United States - December 18, 2019: President Trump with Republican National Convention Chair Ronna Romney McDaniel and Michigan Republican Party Cochair Terry Bowman](/wp-content/uploads/2024/04/shutterstock-1677450238-150x150.jpg)
NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
April 16th, 2024 by Matt PanichasEverything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March.… Continued
![Top view of a Kellogg's Corn Flakes package, with a bowl being prepared from above](/wp-content/uploads/2024/04/shutterstock-1975727687-150x150.jpg)
Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice
April 9th, 2024 by Thomas MustacMany of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs.