Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.
Crisis Management
CEO PR Gaffe of the Week, Barilla Edition
September 27th, 2013 by Tony SilberWhat is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued
Fresh Approaches to Media Training Offer C-Level Execs Better Results
September 23rd, 2013 by PRNEWSRodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at Discover.com, for example, called it “insensitive crack-pottery.”
What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
September 16th, 2013 by Tony SilberWhen I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued
9 Tips To Master Before Your Next Media Interview
September 13th, 2013 by Diane SchwartzWhen UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts. It has always stuck with me… Continued
Esquire’s Snarky Apology: A Case Study in What Not to Do
September 12th, 2013 by Caysey WeltonMen’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.
PR News Announces Winners of PR Agency Elite Awards
September 11th, 2013 by Steve GoldsteinPR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City.
Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?
September 11th, 2013 by Lucia DavisThis week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?
Weiner: The Gift That Keeps Giving (Or, How Not To Behave If You’re a Public Figure)
September 11th, 2013 by Matthew SchwartzSure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.
PR News Announces Winners of 2013 PR Agency Elite Awards
September 10th, 2013 by PRNEWSPR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.