The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees.
Crisis Management
Toyota’s ‘Trust Bank’ Is Open for Business
March 15th, 2010 by PRNEWSThe findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.
Countering Online Criticism and Avoiding the Streisand Effect
December 14th, 2009 by SHABBIR SAFDARThis is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.
10 Tips to Remember When Real Crisis Strikes
November 23rd, 2009 by PRNEWSMichael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.
Turning Image Crises Into Solutions-Oriented Campaigns
October 12th, 2009 by PRNEWSWith events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued
Leveraging Social Media Before, During and After a Crisis
October 12th, 2009 by PRNEWSBefore: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued
Moving From Reputation Manager to Trust Builder
September 14th, 2009 by DAVIS YOUNGFinancial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every… Continued
EXAMPLES OF CRISIS-CENTRIC SOCIAL MEDIA TOOLS IN ACTION
September 14th, 2009 by PRNEWSCommunications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis… Continued
Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises
September 14th, 2009 by PRNEWSNowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued
Climate Change: Emerging Front in Crisis Comms
August 31st, 2009 by Robin S. GoodmanMad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then… Continued