Crisis Management

Almost every company has been there: a partner, otherwise completely unknown to your end consumer, plays a critical role in the trust, reputation and relationship cultivated with that client or customer. But what happens when that unseen, and most likely unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?

Josh Galper, Partner and Co-Founder at Trident DMG joined PRNEWS to discuss litigation, PR and communication strategies before, during and after a crisis.

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

Podcasts can be an effective way for executives to build credibility and trust with key stakeholders, argues our contributor.

How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?