Crisis Management

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Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis

March 16th, 2023 by

When reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent. Our author provides steps SVB should have taken to communicate

Crisis Management business concept as a tightrope walker walking out of a confused tangled chaos of wires breaking free to a clear path of risk opportunity as a metaphor for managing organizations.

How to Level with Clients in Crisis

March 13th, 2023 by

Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.

crisis team sits in a circle around a laptop

PR Roundup: ​​Oscar PR Preparations, Uvalde Comms Mistakes, No More Severance Silence

February 24th, 2023 by

PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.

mushroom cloud over east palestine ohio after Norfolk Southern train derailment

PR Roundup: Norfolk Southern, Tesla, Hyundai and Kia Show Varied Ways of Addressing Public

February 17th, 2023 by

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected. 

Southwest Airlines May Compound Crisis With CEO Snub of Congress

February 10th, 2023 by

The Southwest Airlines CEO’s absence from this week’s congressional review of the aviation meltdown may be enough to ground the airline’s flagging reputation.

Disney under a microscope

PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP Meltdown

February 9th, 2023 by

From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with. 

Grading Memphis PD’s Communication: Better Than Some, But Not Perfect

February 2nd, 2023 by

The beating death of Tyre Nichols exposes many things, including the Memphis Police’s PR work, especially its press release and police report. PR pro John Guilfoil, who works with police departments, grades the Memphis PD’s communication so far.

Crisis Averted: Adani, Hindenburg and PagerDuty Prove Communication Matters

February 1st, 2023 by

We thought Adani might have averted a bad situation since its FPO was successful. That changed quickly. PagerDuty’s issue is more predictable. Its CEO needs a communication function or a more competent one.

NFL football

Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job

January 31st, 2023 by

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

First Steps During a Crisis: Gauge the Intensity and Show Vulnerable Side

January 30th, 2023 by

In part II of our interview with PR crisis pro Bridget Paverd, we focus on a human dimension of crisis, apologizing with humility.