*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued
Digital & Technology
Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace
August 18th, 2008 by Iris DorbianNever a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued
Study Shows Many Americans Suffer from E-mail Addiction
August 18th, 2008 by Iris DorbianAccording to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail… Continued
Social Media Marketing Best Practices
August 12th, 2008 by Iris DorbianYes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing… Continued
Welcome to the Jungle: Investor Relations Joins the Blogosphere
August 4th, 2008 by Iris DorbianAlthough today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies… Continued
Looking for Evidence: New Measurement Approach Turns Old Tactics Upside Down
August 4th, 2008 by PRNEWSMeasurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be… Continued
How to Subscribe to an RSS Reader
August 4th, 2008 by Iris DorbianRSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool… Continued
11 Tips to Blog for an Investor Audience
August 4th, 2008 by Iris Dorbian• Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the… Continued
Mobile Web Applications A Must
July 30th, 2008 by PRNEWSMobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the… Continued
Tradition Meets Innovation: using Dark Sites
July 28th, 2008 by Iris DorbianOnce a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element… Continued