Digital & Technology

Winner: Valley Forge Tourism & Convention Board – Montco’s Best Pizza Tournament The strategy of this campaign by the Valley Forge Tourism and Convention Board was to promote pizzerias in Montgomery County, PA by hosting a… Continued

Co-Winners: Cohn & Wolfe – Colgate Encourages Consumers to Save Water Because #EveryDropCounts and MSLGROUP – Celebration of Service: Creating Independence at Home for U.S. Veterans Cohn & Wolfe – Colgate Encourages Consumers to Save… Continued

Winner: Tech Image Over the last two years Tech Image has made a bold business transformation, changing its business model from a traditional b2b PR firm into a digital PR agency that integrates earned, paid… Continued

Co-Winners: The Coca-Cola Company – Coca-Cola Journey and Wakefern Food Corp. – Social Media Team The Coca-Cola Company – Coca-Cola Journey The mission of Coca-Cola’s digital communications and social media team is to advance important… Continued

Winner: Abbott – Giving Millennials an ‘Eyeful’ on Tumblr to Consider LASIK A challenging job market,  a rise in trendy vision brands like Warby Parker and negative perception about laser eye surgery had taken LASIK off… Continued

On Nov. 16 at the Yale Club in New York City, PR News celebrated the recipients of this year’s Digital PR Awards. Honorees were presented awards for the best viral campaign, cause marketing campaign, social media campaign and more.

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual… Continued

When it comes to online advertising (outside of social media) there are few better places to be than on Google. The search giant is so essential to the daily lives of connected individuals that few can go a full day without jumping on the search engine to satisfy a craving for information. Luckily it’s not hard to get in front of the 40,000 searches Google handles every second. Google’s AdWords tool lets organizations piggyback on user activity on the search engine to put ads in front of the right people at the right time.

At the 2016 PRSA International Conference, Keith Green, vice president of marketing and commercial sales at Guinness World Records, and Doug Simon, president and CEO, D S Simon Media, spoke on the nature and evolution of brands as sources of video entertainment. PR News sat down with them after their session to learn how communicators can benefit from taking an entertainment-style approach with their channels and pitches.

Like you, perhaps, Stephanie Elsea of the American Heart Association doesn’t have an unlimited budget for videos. What she does have is firsthand experience in keeping AHA’s video strategy under budget and an arsenal of time-tested, go-to tools. Here are six of Elsea’s tried-and-true resources, as well as recommendations for when and where to use them.