How easy would it be to do your job if you could read minds? You’d know exactly what kind of pitch would catch that reporter’s eye, what tweet would be retweeted by Taylor Swift, what video you could make that would go viral.
It would be unwise for us to hold our breath hoping to develop mutant powers, but the good news is that by studying cognitive science, we’re halfway to telepathy.
“Storytelling” is a trendy concept in the world of PR and marketing that implies elevating your work to a realm of artistry. But every story has a first step, so start at the beginning and don’t ignore the foundation of what makes a story effective.
PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan… Continued
Determining the strategy at the heart of your storytelling efforts is crucial.
Don’t hesitate anymore; these steps will help you get your Snapchat experience off on the right foot.
Twitter might be in trouble as business, but as a source of news flowing out of SXSW Interactive, which kicks off March 11 in Austin, Texas, it can’t be beat.
If you’re extraordinarily lucky, influencers are working their magic on your brand’s behalf with zero effort on your part. If your luck is rather ordinary, then somehow you’ve got to find influencers who might already feel positive about your brand and work with them on your brand’s behalf.
Here are some tips and tricks that will help you get started using Snapchat, and some ideas for unique content you can offer your audience.
Everyone is working with drastically lower promotional video budgets now because it costs so much less.
If you want to be an Instagram pro, follow the lead of brands that are doing it right.