Digital & Technology

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one… Continued