Digital & Technology

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued

With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.