Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.
Digital & Technology


How a Brand and its Agency Broke Through a Sea of Sameness
December 11th, 2015 by Mark RenfreeTo break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.

Promoted Tweets Now Reach 500 Million ‘Logged Out’ Twitter Users
December 10th, 2015 by Mark RenfreePromoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.

Onsite SEO Checklist: Have You Done Everything Listed Here?
December 10th, 2015 by Ian James WrightThere are a lot of little things that can add up to a big difference.
2015 Rising PR Stars (corporation and association): Eliza Levy, Manager of Public Relations and Grassroots, National Council of Textile Organizations
December 9th, 2015 by Chris SeymourEliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued
2015 PR People Awards: Professional of the Year/Agency
December 9th, 2015 by Chris SeymourWinner: Victoria Baxter, Weber Shandwick, Senior Vice President, Management Supervisor Victoria Baxter has shown exceptional leadership in helping Weber Shandwick to grow new business. She has a time-tested, no-stress new business policy that has positioned… Continued
2015 PR People Awards: PR Professional of the Year/ Corporate
December 9th, 2015 by Chris SeymourWinner: Trisha Cardoso, Showtime Networks Inc. Executive Vice President, Corporate Communications Trisha Cardoso is a visionary leader at SHOWTIME, inspiring and motivating the entire company to think outside of the box. She is extremely creative… Continued
2015 PR People Awards: Social Media Professional of the Year
December 9th, 2015 by Chris SeymourWinner: Kelly Mahoney, CompTIA Social Media Manager Kelly Mahoney is the acknowledged social media expert at CompTIA. She has transformed the position and elevated the profession of social media through her work. By combining the… Continued
2015 PR People Awards: Account Director or Supervisor of the Year
December 9th, 2015 by Chris SeymourWinner: Lauren Musiol, Managing Supervisor, GYMR Public Relations Lauren Musiol has had an amazing year, generating remarkable results for many of GYMR Public Relations’ major clients, including the highly innovative Banner Alzheimer’s Institute, the Blue Shield… Continued
2015 PR People Awards: Digital Communications Leader of the Year
December 9th, 2015 by Chris SeymourWinner: John Mclnerney, SVP, Director of Healthcare Digital Strategy, Ruder Finn An enthusiastic digital evangelist, John McInerney leverages his understanding of the digital landscape – applying consumer insights to major B2C brands and exploring emerging… Continued