Let’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued
Digital & Technology

PR Without Borders
December 7th, 2015 by Simone EmmisonYour messaging can gain a lot from working across borders, and the different perspectives people may offer.

How Valvoline and its Agency Used Competition to Drive a Campaign
December 4th, 2015 by Mark RenfreeTo stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.

11 Periscope Guidelines for Expert Live Broadcasting
December 2nd, 2015 by Steve GoldsteinBy all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.

5 Tips for Creating a Quick Client Video
December 2nd, 2015 by Craig RandallCreating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.

#GivingTuesday Offers Lessons in Partnering and Activation
December 1st, 2015 by Seth ArensteinCorporate and personal brands celebrate #GivingTuesday.

3 Key Elements to a Google AdWords Campaign
December 1st, 2015 by Richard BrownellThere are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

How to Get a PR Hit from Op-Eds and Bylined Articles
November 30th, 2015 by Andrew Blum, AJB CommunicationsIn order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen
November 24th, 2015 by Seth ArensteinVideo expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

Snapchat Launches Another Highly Coveted ‘Discover’ Channel
November 23rd, 2015 by Ian James WrightVox is the newest brand to branch out into a new frontier of visual communication.