Digital & Technology

11 Smart Steps All Communicators Should Take Before Year’s End

December 8th, 2015 by

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued

PR Without Borders

December 7th, 2015 by

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.

How Valvoline and its Agency Used Competition to Drive a Campaign

December 4th, 2015 by

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.

11 Periscope Guidelines for Expert Live Broadcasting

December 2nd, 2015 by

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.

5 Tips for Creating a Quick Client Video

December 2nd, 2015 by

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.

#GivingTuesday Offers Lessons in Partnering and Activation

December 1st, 2015 by

Corporate and personal brands celebrate #GivingTuesday.

3 Key Elements to a Google AdWords Campaign

December 1st, 2015 by

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

How to Get a PR Hit from Op-Eds and Bylined Articles

November 30th, 2015 by

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

November 24th, 2015 by

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

Snapchat Launches Another Highly Coveted ‘Discover’ Channel

November 23rd, 2015 by

Vox is the newest brand to branch out into a new frontier of visual communication.