Digital & Technology

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.

It just got a whole lot easier for consumers to search for products on Pinterest.

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.