Digital & Technology

Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand. 

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.

While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.

How AI-powered search engine recommendations will make earned PR placements more impactful than ever.

Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.

Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.

This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.

By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.

Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.