Digital & Technology

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.

While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

By cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.

Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.

Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.