Digital & Technology

Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.

Learning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.

Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.

Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.

To help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app.

If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.