Digital & Technology

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued

You only need to look at your own digital habits to know that if you’re in the business of brand communications, you need to find a way to add more visuals to your mix—and, if possible, animated visuals.

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

PR pros should pay careful attention to the hacking of AshleyMadison.com.

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away.

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.