Digital & Technology

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.

My older brother, knowing that that I want to get into online video—but continue to procrastinate about it—got me a Sony camcorder as a gift and I thank him for it. He gave me a push to finally start to better educate myself about how to shoot and produce online video, which is red-hot in PR and marketing.

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously.

We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.

With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical.

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast.

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines.