McDonald’s seeks ‘Moments of Joy as sales’ slump.
Digital & Technology
Picture This: Retailers Flock to Instagram
March 30th, 2015 by PRNEWSBrands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.

4 Things You Need to Know About Your Digital Footprint
March 25th, 2015 by Richard BrownellWe are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

8 Questions to Ask Before Launching an Email Campaign
March 24th, 2015 by Matthew SchwartzThere are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.

#Katch May Make Your Meerkat Strategy Easier
March 23rd, 2015 by Matthew SchwartzAs with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.

Leaked FTC Report Reveals How Google Altered Search Results
March 20th, 2015 by Richard BrownellA previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.
Does Your Post Pass the Elevator Test?
March 18th, 2015 by Steve GoldsteinWe all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in… Continued

Snapchat Shows (Again) Why Brands Need to Be On Its Platform
March 16th, 2015 by Richard BrownellThe Snapchat social media platform has grown to become a major player in the content distribution game.
Booking More Consumers With Video
March 16th, 2015 by PRNEWSThe travel industry is faring better when it comes to engaging consumers via social channels.
8 PR Lessons from SXSW 2015
March 16th, 2015 by Bob PearsonHere are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.