Digital & Technology

It’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.

As millennials move into the decision-making process, BuzzFeed, Funny or Die and the other outlets they grew up on need to be a part of the media relations conversation.

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies.

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search.

Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.

The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.

While still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.

JCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool.

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.

Here are some tips to achieve better search results for your brand’s content.