How has the pandemic changed the way consumers behave and, as a result, how brands communicate and market? Four professors attempt to answer those questions as they look ahead at 2021 trends in PR, communication and marketing. They anticipate much online shopping and a realignment of CSR.
Diversity, Equity & Inclusion
Black PR Pros Remember the Past and Look to the Future
February 3rd, 2021 by Carmella GloverAs PR pros celebrate Black History Month during a virtual event at the Museum of PR next week, several panelists offer perspectives on the roles of Black PR pioneers and work that’s still needed. They call for increased recruitment and retention of Black PR pros and placement of more Black PR executives in senior positions.
Brands That Posted Once about DEI Received High Engagement, But Will They Act?
February 2nd, 2021 by Erika BradburyIn the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).
Female and Male Mentors are Keys to Success for Many Top Women in PR
February 2nd, 2021 by Erika BradburyWe talked to PRNEWS Top Women in PR honorees about the advancements of women in the workforce, the importance of mentorship and how the industry can help tackle the challenges of working women.
Public Goals and Regular Updates Provide Higher Accountability for Promises of Inclusivity
February 2nd, 2021 by Nicole SchumanSocietal unrest during the summer of 2020 led many businesses to take a hard look at what they represented to their audiences in terms of diversity and inclusion. Since then we’ve seen many organizations make statements and promises to practice greater inclusivity on everything from hiring to campaign content and representation. Whether or not these promises resulted in real change remains to be seen.
How Black PR Pioneers Made it Possible to Celebrate Black History
February 2nd, 2021 by Jenny FrenkelBlack history has been celebrated in the U.S. for the last 95 years. The idea was conceived more than 100 years ago. Still, the stories of Black PR pioneers remain largely unknown.
[VIDEO] &Humanity Discusses Inclusion Marketing
January 27th, 2021 by Nicole SchumanPRNEWS Live welcomed Matthew and Tammy Tsang, co-founders of &Humanity, an inclusive marketing agency. We discussed the importance of diverse perspectives in messaging and communication.
Lessons Earned: Never Hold Back from Giving Your Fullest Self
January 18th, 2021 by David W. Brown‘Bring your true self to work’ is an often-used phrase. For David Brown, it’s a lesson he learned as a youth and carried with him into adulthood. Today, he imparts it daily to students and fellow PR professionals. Yet, he’s constantly reminded of its importance. For example, during the country’s recent racial reckoning and on a visit to his 100-year-old grandmother.
Luxury Marketing During an Age of Social Activism
January 15th, 2021 by Lewis HackneyNo company, not even timeless luxury brands, is immune to today’s social, racial and political movements. While luxury brands once were able to float above social issues, that’s not the case today. How should these ‘timeless classics’ navigate the current landscape? In short, much the same way other brands do.
Biden Picks Offer PR Lessons for New Leadership Announcements
December 16th, 2020 by Sophie MaerowitzAs hiring freezes are (hopefully) lifted amid the COVID vaccine’s arrival and (hopefully) economic rebound, the Biden team’s latest cabinet announcements raise a timely question for PR pros: How should brands announce new or incoming leadership?