U of Kentucky communicator Marc C. Whitt offers characteristics of the PR pro as servant leader. These include leading with humility, compassion and authenticity. In addition, the servant leader encourages career and educational growth in team members.
Internal Communication


When Unbiased Clarity is at a Premium: Handling Strike-Related Communication
December 6th, 2022 by Louise StewartCommunicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.

2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication
December 2nd, 2022 by Seth Arenstein and Nicole SchumanOverall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

Clyde Group’s First President/COO Emphasizes Relationships, Listening
September 26th, 2022 by Seth ArensteinMichael O’Mara, Clyde Group’s first president/COO, tells us about his unusual path to PR. A product manager for years, O’Mara believes his experience as a client will be beneficial as he leads the D.C.-based communication agency.

[VIDEO] PRNEWS Talks PR and Recession with Next PR
August 25th, 2022 by Nicole SchumanPRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

Layoffs and Communication: What NOT to Do
August 24th, 2022 by Nicole SchumanHow a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

Mission Impossible? Communicating with a Company That Has 1 PR Pro or No Team at All
July 29th, 2022 by Nicole SchumanNot all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.

Reluctant Twitter Owner Musk Poses Huge PR Problems
July 14th, 2022 by Nicole SchumanHow do you do PR when everyone knows your future owner wants out? Elon Musk and his in-limbo Twitter purchase provide answers.

Addressing Internal Communication After Roe v. Wade Ruling
June 28th, 2022 by Nicole SchumanThe Roe v. Wade ruling affects many areas of healthcare, which ultimately impacts employees and internal communications.

Learning from Musk’s ‘Return-or-Else’ Message
June 6th, 2022 by Daniel ReneWhile executives, HR pros, and rank-and-file employees hold unique perspectives on COVID-19-related work-from-home (WFH) policies, there is no doubt where Tesla titan Elon Musk stands on the matter. In a leaked email from Musk to Tesla… Continued