PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.
Internal Communication
2013 PR Agency Elite Awards: Internal Communications
September 10th, 2013 by Lucia DavisWinner: Weber Shandwick Weber Shandwick needed to make itself as social on the inside as it had become externally. In the summer of 2012, the agency announced it was repositioning itself around the phrase “engaging,… Continued
2013 PR Agency Elite Awards: Training/Education Program
September 10th, 2013 by Caysey WeltonWinner: MSLGROUP MSLGROUP North America wanted to ensure that its employees continued to grow and develop in their careers and strengthen their connection to the company and colleagues across the country. To that end, MSLGROUP… Continued
2013 PR Agency Elite Awards: Agency Awe Professional
September 10th, 2013 by Matthew SchwartzWinner: Marian Salzman, Havas PR Marian Salzman, CEO of Havas PR North America, led the global name change for all of Havas PR’s global assets, which translate into almost $200 million in revenue. Yet creating… Continued
2013 PR Agency Elite Awards: Promotion of Firm
September 10th, 2013 by Matthew SchwartzCo-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based… Continued
2013 PR Agency Elite Awards: Integrated Communications
September 10th, 2013 by Matthew SchwartzWinner: Peppercomm Tyco International turned the page on a new chapter late last year when the security systems entity was split into three separate companies. The move created a standalone $10.5 billion enterprise focused on… Continued
BuzzFeed CEO’s Vision of Media’s Future (and Great PR)
September 9th, 2013 by Tony SilberLast week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a… Continued
PR Insider: New Category, New Challenge, New Creativity
September 9th, 2013 by Maggie O’NeillBreaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.
Conquering Social Media Starts With Buy In From C-Level Executives
September 9th, 2013 by Mary BuhayTwo high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.
How to Speak Your Stakeholder’s Language
September 6th, 2013 by Dorian CundickHave you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had