Measurement

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Using Measurement to See Whether Brands Walked the Talk on #BLM

July 1st, 2020 by

In August 2019, Business Roundtable released a statement on the purpose of a corporation (see PRNEWS, September, 2019). More than 180 CEOs, some from America’s largest firms, committed their companies to

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New FleishmanHillard Chief Diversity & Inclusion Officer: We Need Substantive Change

July 1st, 2020 by

As part of our series of interviews with senior PR pros in new positions, we spoke recently with Emily Graham, FleishmanHillard’s first chief diversity & inclusion officer. During her 15-year career, Graham says she’s seen no evidence that PR has made strides toward diversity. Actions not words are needed now, she says.

How the Tech Tapestry Can Work for PR Measurement

June 29th, 2020 by

It’s no secret that during times where marketing and communications budgets continue to be slashed, that teams have to do more with less. Whether it is a reduction in team members or resources, everyone needs to work together even closer to get the job done. One aspect to look at to help alleviate this burden is technology and the tech tapestry.

88% of PR Pros See Industry Rebounding After Pandemic

June 22nd, 2020 by

A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.

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Applying Communications Research to Solve PR Challenges

June 2nd, 2020 by

Mark Weiner discusses research showing how media relations opportunities change as the pandemic curve flattens. In short, as countries re-open, opportunities for pitching become less stringent.

Mixed Bag: 88% Bullish on PR Returning to Size After Pandemic, but 70% Concerned about Future

June 2nd, 2020 by

Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.

Measurement is More Important as Layoffs Hit Brands, Burrelles’ First Female Chief Says

June 2nd, 2020 by

As part of our coronavirus interview series, we asked Cathy Del Colle, the first female president in Burrelles’ 132-year history about the state of the analytics business during the pandemic. In a wide-ranging interview, Dell Colle touched on client needs now and in the future.

How to Model Predictions for Post-COVID-19 Behavior

May 26th, 2020 by

We’ve all heard about the new normal, but what does it look like in the sector you represent? One way to find out is to use predictive landscapes that help communicators build possible behavioral models. Here’s an example using the travel industry.

How Brands Can Prepare for Changes on Social During the Pandemic

May 21st, 2020 by

Social media use has increased significantly during the pandemic. Analyzing social posts during the early part of the lockdowns, three basic user groups emerge. It is likely their emotional states will change as the pandemic continues. Here’s how brands can spot these groups and prepare content for when they begin to change their behavior.

Coronavirus Amplifies The Focus on Fake News…and Laughter

May 7th, 2020 by

Fake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.