Media Relations

Oftentimes, reaching everyday people does not mean the front page of The Washington Post; instead, it means local news and local radio, and it means empowering local voices.

Consider these lessons learned when preparing your client for an interview with reporters.

We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

This month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.

What do AI, data, Substack and DEI all have in common? They are some of the most important industry trends to be aware of at the moment, according to our author.

PRNEWS rounded up a few media relations-related tools and updates that have come out in recent weeks to help communicators save time.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

By setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.