Media Relations

PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.

PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup. 

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

Instead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House. 

When playbook pitch tactics fall short, companies should rethink their PR strategies. Our author outlines some thought leadership strategies to break through.

Speaking executives’ language is a huge step toward building a successful long-term relationship. But now comes the hard part: continually engaging executives so they will trust the process will lead to achieving top-line goals six, 12 or even 18 months from now. Thus, it is imperative to set expectations that executives will understand.

Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.

Driven by a commitment to deliver social and environmental benefits, impact companies often have complex technologies or business models that directly challenge received wisdom.

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.