Media Relations

Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider.

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.

PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

A slowing economy is the wrong time for companies to halt communication and marketing. Earned media is an efficient tool in such moments.