Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued
Media Relations
Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists
September 22nd, 2008 by Iris DorbianPackaging the Perfect Media Message
September 15th, 2008 by Iris DorbianMost media people have policies against receiving gifts. But there is one gift that all of them welcome: a great story idea. Great stories get attention and can lead to promotions, awards and prestige. That’s… Continued
How to Communicate With an Ombudsman
September 15th, 2008 by Iris DorbianCommunications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media… Continued
Speech-Writing Lessons From the Trenches
September 15th, 2008 by Iris DorbianTis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public… Continued
Courting Media for your Green News
September 10th, 2008 by Iris DorbianIn this cynical age, it’s very easy for media to dismiss or disparage CSR news exclusives and releases as “soft,” highly prejudicial information that do little but act as advertorials. For PR and marketing professionals… Continued
How to Handle a Shareholder Revolt? Develop an Active Media Relations Program.
September 8th, 2008 by Iris DorbianWhile there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found… Continued
Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies
September 8th, 2008 by Iris DorbianDuring the past six weeks, three of the most widely viewed events of the year—the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul—took the world stage… Continued
How to Know When You Need to Hire a Publicist
September 8th, 2008 by Iris DorbianIf you’re willing to spend the time learning how to get free publicity on your own, you can generate media attention for your product, service, cause or issue. But sometimes it makes perfect sense to… Continued
The Escalator Pitch: Speak Small but Think Big
September 2nd, 2008 by Iris DorbianForget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press. Profy co-founder Svetlana Gladkova (Profy is a… Continued
How to Raise Your Company’s Profile
September 2nd, 2008 by Iris DorbianDo you read stories in newspapers and trade magazines about your competitors? Perhaps you know your company is as successful as they are with just as many positive stories to tell, but none of the… Continued