The press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in… Continued
Media Relations
Six Ways to Court Bloggers
October 7th, 2008 by Iris DorbianFor PR professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If you value the blogosphere, [it’s imcumbent upon you to do so,"] says Michael… Continued
How to Stage Great Media Events
October 6th, 2008 by Iris DorbianIn order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle.… Continued
How to Put Together a Green Marketing Media Partnership
October 6th, 2008 by Iris DorbianIf you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station.… Continued
Five Ways to Get Great ROI in Media Relations Research
October 1st, 2008 by Iris DorbianWhile media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis… Continued
Handling Provocative or Uncomfortable Questions During a Media Interview
September 29th, 2008 by Iris DorbianIf you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment… Continued
Ten Ways to Improve Your Media Relations Skills
September 29th, 2008 by Iris DorbianYou can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you… Continued
Media Training in the Blogosphere
September 22nd, 2008 by Iris DorbianThe concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing)… Continued
Want to Reverse a Negative Image? Get Some Backup!
September 22nd, 2008 by Iris DorbianIf you are representing a client or are with a company that wants to alter a negative public perception based on outdated information, you’ll need to follow these best practices, says AISI’s communications VP, Nancy… Continued
Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists
September 22nd, 2008 by Iris DorbianMedia relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued