Media Relations

You can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to… Continued

Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its… Continued

When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news… Continued

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s… Continued

When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to… Continued

To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to… Continued

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is… Continued

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst… Continued

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that… Continued