Media Relations

Now that supply chains have stabilized, getting bites from reporters on supply chain story pitches requires a bit more strategy. Here are five ways to increase your odds of securing media interest.

In this data roundup, we look at journalists’ response rates for podcasts and explore tips for pitching podcasters. We also review a study examining the value of thought leadership and the importance of getting your executives to post on social.

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.

Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.

Our author suggests considering these things when faced with a breaking news and timing dilemma.

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.