Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude.
Media Training
PR Tactics From a Former Reporter: How to Prepare for a Media Interview
April 25th, 2016 by T.J. Winick, VP, Solomon McCown & CompanyAs a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.
A Checklist to Help You Take Command of Your Media Training Sessions
April 19th, 2016 by Steve GoldsteinGoing off script with journalists, in front of a live audience or on social media works just fine if, say, you’re a celebrity or politician (or both) who is expected to go off script and wing it, and you routinely benefit from making outrageous and provocative statements. How many senior executives, midlevel employees and new hires at brands fall into that category? One or two people, maybe, in the whole country. Everybody else needs media training in the workplace.
6 Conversational Habits That May Be Hurting Your Professional Career
April 14th, 2016 by Steve GoldsteinConversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made… Continued
Tips and Tactics for Communicators When the CEO Is at the Center of a Controversy
March 28th, 2016 by PRNEWSIt’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.
Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates
March 14th, 2016 by Seth Arenstein“What your body says is as important as what your mouth says.”
How PR Pros Can Turn Smart CEOs Into Dynamic Communicators
March 7th, 2016 by Jack Modzelewski & J.J. CarterSavvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
Who Gets Your Vote for 2016’s Spokesperson of the Year?
February 9th, 2016 by Steve GoldsteinWell, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued
PR Lessons From Oscars and Apple Diversity Stories
January 19th, 2016 by Seth ArensteinWith diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
5 PR Lessons From the Golden Globes
January 11th, 2016 by Seth ArensteinDespite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.